People are attracted to brands with a soul
Hi there! I’m Viktar, a brand strategist and visual identity designer.
After working primarily as a visual identity designer for more than 5 years - I realized that there’s no sense in creating any visual identity assets before defining the foundations of a brand.
Don’t get me wrong, I always asked questions, talked with the clients, and did research, but I never went deep enough.
But now I do brand strategy and trust me, this is the foundation that your brand absolutely needs, much more than a logo.
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